Colorado Marine Officer

In this stage, Internet marketers strive to build recognition and relationships with their target audience, hoping to persuade them into buying. The audience can be engaged via many modes, such as text, audio, video, and interactive (e.g., games and assessments). Each awareness opportunity can be personalized based on factors including preexisting data on the audience, context, and specific behaviors exhibited during a session. Most sophisticated Internet marketing awareness campaigns include a direct response element that lets a visitor
move further into a relationship with the advertiser. This mixed mode (simultaneous awareness and direct response) is one of the strengths of Internet advertising. As a visitor engages with an Internet message, a great deal of data is generated, such as which message engaged the visitor and the subsequent activity of that visitor. The data presents great insight into how each audience segment responds to the brand’s message.