Colorado Marine Officer

This stage involves moving a visitor into a deeper level of engagement (e.g., registration, downloading a coupon,
requesting a salesperson, or providing profile information). A campaign can simultaneously offer multiple levels of engagement that match the steps in the advertiser’s marketing process. A typical direct response campaign has the following elements:
-Advertising component (banner, acquiring e-mail lists, contextual placement, co-registration,        and/or sponsorship)
-Conversion component (rich media banner, micro site, and/or partner site)

-Call to action (registration and/or coupon download)
At minimum, a direct response campaign attempts to get a qualified, opt-in registration to enable subsequent relationship marketing. In addition, marketers want to create a viral effect that spreads the advertiser’s message to others in the target audience.
The data derived from a direct response program provides insight into campaign ROI. For example, marketers will measure the whole cost of delivering a coupon download from awareness through direct response into relationship marketing.