Colorado Marine Officer

Posts Tagged ‘The demand-driven angle’

As pharma and life sciences companies begin their transformation to a demand-driven business model, the first step is to create visibility in the channel and provide the intelligence to make smarter operational decisions.
This multistep value chain presents several opportunities in this regard. The greatest opportunity is its ability to quickly collect, analyze, and act on information. This continuous optimization process results in a predictable demand profile if the Internet marketing campaigns are designed from the start to deliver the marketing message, collect a rich set of data for analysis, and use the data for decision making. This data/intelligence can then be amalgamated with sales, inventory, and movement data to provide demand insight information (see the AMR Research Report “What Is Demand Visibility?” March 2006). Also, for insight into using downstream data in your demand-driven strategy, see the upcoming AMR Research Report “A Handbook for Consumer Product Companies Using Downstream Data.”